““Kill them with success and bury them with a smile.” - Drake (Rapper, Producer, Actor, & Entrepreneur • #TBT)
You can’t talk about @champagnepapi in 2016 without mentioning that wool turtleneck in “#HotlineBling.” The music video, which echoed endlessly around the internet, was as much a cultural moment for his awkward uncle-dancing and intimate lyrics as it was for the baggy jumper, sweatpants and Timberlands. With Drake’s latest looks trending away from bright yellow top-to-toe tracksuits and towards customised sports luxe, he’s proving that it’s possible to look cool in an outfit that, in a cheaper guise, might otherwise never leave the sofa. #Drake has been keenly and consistently developing a unique look over the last few years, which combines grime-y terrace fashion inspired by Italian #menswear brand Stone Island, with preppy American court-side #sportswear. He’s also demonstrated that he wants men to share in his imaginative, confident, butch style through his own label - OVO (October’s Very Own).
If men can wear incongruous, colourful, even cosy clothes out and about without losing an iota of their masculinity, it’s mostly thanks to Drake. But while Drake can make a sweatsuit look legitimately #stylish, he can also suit up with the best of them while wearing the best of them!. The inspiring thing about Drake’s #wardrobe is that he wears the types of things average Joes want to wear on a daily basis—he just wears them better. The secret weapon to his sartorial success can be found in his arsenal of amazing outerwear, from lightweight coaches’ jackets to leading-man shearlings, the best bombers money can buy, and graphic racing jackets. #StyleIcon 🎤✨